Founder’s Insight
I experienced my first burnout at 27, while running one of my first businesses. I had to stop. And very quickly, I realised the business could run without me. Maybe I wasn’t controlling every part of it anymore, but the world kept moving, even when I couldn’t. That taught me a lot about letting go, trusting others and questioning why I’d put so much pressure on myself to hold everything together.
I hear people say all the time, “The business won’t run without me,” or, “I just need to get through this next thing.” I understand, because I’ve been there. But there is always a next thing. If rest depends on everything being finished, you may never give yourself permission to take it.
Learning to listen to my body has been essential. Exhaustion, tension, headaches, feeling mentally overwhelmed. It’s easy to dismiss these when you’re used to pushing through. But being able to keep going doesn’t mean it isn’t costing you.
And the cost reaches beyond work. It follows you home, into your patience, your relationships and your ability to enjoy the life you’re working so hard to build. I’ve lived it. When you have nothing left, even the people and things you love can feel like another demand.
One practical change that helped was putting my phone on Do Not Disturb. I set aside an hour or two in the morning and again in the afternoon to check messages and respond. Before that, every notification could pull me into someone else’s urgency. Creating those boundaries helped me focus and feel less overwhelmed. Being responsible didn’t mean I had to be constantly available.
These days, I make a conscious effort to take time out to reset, ideally every month and certainly every quarter. I’m also more honest with myself about what actually restores me. I used to have big weekends drinking with friends and call it a break, then come home just as exhausted. Now I choose nourishing environments where I can properly rest and return feeling replenished.
I’m still ambitious. I still have plenty I want to create. But I no longer want to build a life that leaves me too exhausted to live it. Looking after myself has to be part of how I get there.





